It is Monday January 13th 2025. I am launching a website and a blog with no idea where it might take me. All I know is I would regret not doing this.
The top ten happiest countries in the world in 2024?
1st: Finland
2nd: Denmark
3rd: Iceland
4th: Sweden
7th: Norway
(20th: United Kingdom)
The world’s most productive countries in 2024 ?
3rd: Norway
4th: Denmark
6th: Iceland
9th: Sweden
(14th: United Kingdom)
The countries with the best work/life balance in 2024 ?
4th: Denmark
7th: Finland
9th: Norway
(15th: United Kingdom)
- I am not saying ‘Scandi good – British bad’, this is far more nuanced than that.
- We are not comparing like-for-like poulations, economic models etc. However, don’t these statistics warrant discussion?
- What can we learn from these happier, more productive economies?
- How do they think about work?
- What is important to them about it?
- What does the UK do well that the Scandinavians could learn from?
This is the conversation I am going to start. Let’s go.

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